Made to last generations.

Vacuum gently

Most people run the vacuum on its highest setting with the spinning brush — the beater bar — engaged. On a fine rug this pulls at the fibres and causes premature shedding. Use the suction-only setting, go with the direction of the pile, and never vacuum the fringe; lift it aside or use a handheld attachment.

A little shedding in the first months is normal for new wool rugs and settles with time.

Rotate, and mind the sun

Even the finest rug shows wear if everyone walks the same path. Rotate it 180° every six months so traffic and light fall evenly — this also prevents one side from sun-fading faster than the other. In very bright rooms, sheer curtains or UV film help protect natural dyes.

Handle spills fast

• Blot, don't rub. Press a clean white cloth into the spill to lift as much as possible.

• Work from the outside in so the stain doesn't spread.

• Use cool water sparingly. Avoid harsh chemicals, bleach and heat, which can set stains or strip dye.

• Dry thoroughly. Prop the area up so air reaches the back of the rug.

Use a quality rug pad

A good pad keeps the rug from sliding, cushions the foundation from hard floors, and lets air circulate. Choose a pad a couple of inches smaller than the rug on every side.

Professional cleaning

Think of a premium rug like a fine suit — you wouldn't throw it in the wash. Every 12–18 months, have it cleaned by a specialist in handwoven rugs to remove the fine grit that settles at the base of the fibres and wears them down like sandpaper.

Storing a rug

Clean it first, then roll it (never fold) with the pile facing inward, wrap it in breathable cotton — not plastic — and store it flat somewhere cool and dry.

Questions about a specific rug? Text us or call 801-879-6243.