Protecting Your Investment in Premium Flooring

When you buy a premium rug from Soar Rugs, you aren’t just buying decor; you’re buying an heirloom. Unlike cheap synthetic rugs that flatten and “ugly out” within a year, a high-density, premium rug can last decades—if you know how to treat it.
The “Beater Bar” Danger: Most people use the highest setting on their vacuum with the spinning brush (beater bar) active. For high-end rugs, this can pull the fibers and cause premature shedding. Use the suction-only setting to preserve the integrity of the weave.
Rotation is Key: Even the most expensive rugs will show wear patterns if people always walk the same path. Rotate your rug 180 degrees every six months to ensure even wear and to prevent “sun-fading” on one side from window light.
Professional Cleaning: Think of a premium rug like a fine suit. You wouldn’t throw it in the wash. Every 12–18 months, have your rug professionally deep-cleaned to remove the microscopic grit that settles at the base of the fibers and acts like sandpaper.
By following these simple steps, your wholesale-priced luxury rug will continue to look like a million-dollar showroom piece for years to come.



